BusinessWeek - Reading List,

If anyone has plenty of choices in reading material, it's Amazon.com CEO Jeff Bezos. Wonder what his favorite business book is? Or what about a big B-school dean like Douglas Dunn of Carnegie Mellon? Well, here are some answers.

Over the past few months, we've contacted popular professors and business professionals and asked them about their favorite books, business or otherwise. What made those books inspirational, instructive, or influential in their thinking and their careers? What would they advise you to read if you had the chance to ask them?

Collins and Porras, Built to Last

Downes and Mui, Unleashing the Killer App

Drucker, Management Challenges for the 21st Century

Friedman, The Lexus and the Olive Tree

Gates, Business @ the Speed of Thought

Kelly, New Rules for the New Economy

Kidder, The Soul of a New Machine

Lewis, The New New Thing

Pine and Gilmore, The Experience Economy

Shapiro and Varian, Information Rules

Strouse, Morgan

Swisher, Aol.com

Tichy, The Leadership Engine