Great Newsletter with the latest on Strategic Thinking,
Strategic Thinking: Do you have the right stimulant? How to use the power of strategic trends
by Ruth Tearle
Many people use trends when doing strategy, business development or innovation. Trend analysis, PEST, PESTLE, Environmental scanning and Macro analyses are a module on every leadership course. How do you find the trends that really matter to your organisation? How do you use these trends to help a group to come up with brilliant strategic ideas. Ideas that break paradigms. Ideas that will help you find new markets, create new products & services, and ensure your customers will choose your organisation over any of its competitors.
This article shows you how to use trends to stimulate strategic thinking.
Topics include:
· Using trends to stimulate strategic thinking.
· What is trend analysis?
· Questions to ask yourself before you begin your research.
· How to find quality trends
· How to know if you’ve done a good job.
Read more at:
www.changedesigns.co.za/Newsletter/Chang...ter%20May%202011.pdf