Management by Function/Marketing and Sales
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Habits or 'AHAH' Bits - NeuroMarketing
Prof. Ianna Contardo
The field of Neuromarketing or brain sciences which study consumers’ sensory, cognitive and emotional responses to marketing stimuli is simply becoming phenomenal. The term Neuromarketing was coined...

Leading Articles
Social Media and the Context for Corporates
A tweet there, a status update here, a blog post over there. This seemingly inconsequential stream of online commentary has suddenly begun to challenge...
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels...
Customer Relationship Management Explained
Customer relationship management involves building and maintaining relationships with customers to construct lasting connections that are of value to both...
Modern Marketing Managers Solutions - Online Consumer Competition Entry Online Competition Entry Solution For Marketing Managers: iEntry The internet...
The Consumer Protection Act - a Heads Up
Consumer Protection Act No 68 of 2008 Buy eBook (PDF) from Kalahari - Consumer protection Act Made Easy - NJ Melville Join our network free today -...

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