Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Coca-Cola’s mission is to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.

Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.

Facebook’s mission is to give people the power to share and make the world more open and connected.

Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.

MTN’s vision is to be the leader in telecommunications in emerging markets.

Pick ‘n Pay’s mission: We serve. With our hearts we create a great place to be. With our minds we create an excellent place to shop.

SABMiller’s vision is to be the most admired company in South Africa ; a partner of choice, an investment of choice and an employer of choice.

Virgin-Atlantic’s mission is to grow a profitable airline, where people love to fly and where people love to work.

YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently.

Visionary leaders need to be imaginative and bold strategic thinkers. In formulating or developing a vision or mission statement in a business, the vision needs to challenge people to be the best. It also needs to unite people through a shared sense of purpose.

Visionary leaders are often change agents, steering their teams and their organisations in a new direction if necessary, despite the difficulties they will face when forcing people out of their comfort zones and into new, uncharted territory. For this reason, vision and mission statements need to be dynamic, changing over time.

Whatever position you aspire to hold in business, to be an effective team leader it’s important for you to create a vision for your team, to own it and to drive it relentlessly.

Does everyone in your team know what the vision is, are they clear about their role and responsibility in living the vision and are they committed to achieving it?